Here’s the deal: Having an ATM inside of your store can actually help increase sales. Research from Dunbar Security Solutions shows that customers spend more money—up to 25% more—when they withdraw cash on-site. For small businesses with already slim margins and growing competition, adding an ATM could be an easy way to boost revenue, cut card fees, and build stronger customer loyalty.
Why Your Small Business Needs an ATM
For convenience stores, gas stations, and other small businesses, every transaction matters. Adding an ATM to your store can provide:
Convenience for customers: Shoppers appreciate not having to leave your store to grab cash for purchases.
Reduced card fees: Cash payments mean fewer costly card swipe charges.
More foot traffic: Customers grab their cash and then continue to shop within your store.
Proper ATM placement not only makes life easier for your customers, but it also directly impacts your bottom line.
Direct Sales Benefits of Adding an ATM
Still not sold on adding an ATM to your small business? See additional advantages to ATM placement below:
Increased Average Transaction Size
When customers withdraw money, they often spend part of it right away. This can lead to impulse buys and larger baskets at checkout—whether it’s snacks, drinks, or other small-ticket items.
Reduced Credit Card Processing Fees
Card fees add up quickly. Encouraging your customers to pay in cash by installing an ATM can help reduce those costs. At Carolina ATM, we’re also able to bundle ATM and credit card processing services, giving you a more affordable solution to an expensive problem.
Extra Revenue from ATM Surcharges
Every transaction generates income for your business through surcharge fees. Depending on the amount of traffic your store sees, this could equal hundreds of additional dollars a month—all without any extra labor or inventory costs.
Indirect Business Benefits
Beyond sales metrics, having an ATM in your store can benefit your business in other ways, including:
Boost in Foot Traffic
ATMs attract new customers who may not have thought of visiting your store in the first place. However, once they know they can quickly grab cash from your store’s ATM, they very well may come back again. Often times those new faces turn into repeat customers.
Customer Loyalty & Repeat Visits
Sometimes people don’t want to make an extra stop at the bank to grab cash before starting their shopping. Having an ATM in your store allows customers to make less stops, giving them a strong reason to return.
Plus, with Carolina ATM’s 24/7 monitoring and support, you can count on your machine running smoothly—no frustrating downtime for you or your customers.
How to Get Started
ATM placement is much easier than you’d think. At Carolina ATM, we handle everything, including:
- Consultation: Our team visits and evaluates your location to see if an ATM would be a good fit.
- Placement: During our visit, we’ll identify the best spot to place the ATM to maximize visibility and use.
- Installation and setup: Our team will quickly install your ATM so you’re ready to start helping more customers fast.
- Ongoing support: Carolina ATM offers around-the-clock monitoring and support services to keep your ATM running smoothly.
Consider boosting sales with an ATM by partnering with Carolina ATM. Schedule a free ATM profitability analysis today and see how having an ATM can help your business.
